diff --git a/AGENTS.md b/AGENTS.md
index 777bff2..1557403 100644
--- a/AGENTS.md
+++ b/AGENTS.md
@@ -125,6 +125,28 @@ your own Atlassian account, and export it in your own shell/agent config
 your tooling) — never use someone else's token on their behalf, and never
 paste a token into a commit, a PR description, or a file this repo tracks.
 
+## Update the changelog in the same PR, not after
+
+`src/lib/marketing/changelog.ts` feeds the public `/changelog` page, and it
+drifts the same way `README.md`'s "Vercel Cron" claim did — quietly, until
+someone notices it's stale. It went unmaintained for a week in practice: five
+real shipped changes (a new plan, a reliability fix, three new pages, several
+bug fixes) landed across five separate PRs with none of them touching this
+file, and it took a dedicated catch-up pass to close the gap. Don't leave that
+for someone else to notice later.
+
+**If a PR changes what a signed-in customer or a visitor can see or do, add a
+changelog entry in that same PR** — new pages, new plans or pricing, a
+customer-visible bug fix, a real behavior change. Follow the file's own doc
+comment for what to leave out (internal refactors with no visible effect,
+abandoned experiments) and match its existing voice: product language, not
+engineering language ("A campaign sending a photo or video over WhatsApp no
+longer fails silently", not "fixed BulkMessageContentDto schema mismatch").
+Group under today's real date; add a new date block at the top of the array
+rather than editing an old one. This is the same discipline as
+`src/lib/openapi.ts` — new routes documented in the commit that adds them, not
+backfilled in a batch later.
+
 ## Where to look first
 
 - `src/proxy.ts` — the single auth chokepoint (Next 16's replacement for
diff --git a/src/lib/marketing/changelog.ts b/src/lib/marketing/changelog.ts
index 19f4b13..cd2657b 100644
--- a/src/lib/marketing/changelog.ts
+++ b/src/lib/marketing/changelog.ts
@@ -30,6 +30,56 @@ export interface ChangelogRelease {
 }
 
 export const CHANGELOG: ChangelogRelease[] = [
+  {
+    date: "2026-09-08",
+    title: "A Lite plan",
+    changes: [
+      {
+        kind: "new",
+        text: "Lite (₹1,999/mo): every analytics module, no WhatsApp. For a store that wants the numbers without the messaging — upgrade to Go or Plus any time campaigns, flows or a shared inbox become worth it.",
+      },
+    ],
+  },
+  {
+    date: "2026-09-07",
+    changes: [
+      {
+        kind: "improved",
+        text: "The dashboard, inbox and product picker load meaningfully faster for stores with a large order history — the caching that already sped up smaller stores wasn't actually taking effect once a store grew past a certain size.",
+      },
+    ],
+  },
+  {
+    date: "2026-09-03",
+    title: "About, Terms & Privacy",
+    changes: [
+      {
+        kind: "new",
+        text: "About, Terms of Service and Privacy Policy pages, linked from the footer.",
+      },
+      {
+        kind: "fixed",
+        text: "A magic sign-in link from email now signs you in correctly, instead of silently landing on the home page.",
+      },
+      {
+        kind: "fixed",
+        text: "The WhatsApp order-confirmation message now waits for a payment to actually go through before sending, instead of firing the instant checkout is submitted — a pending UPI or card order no longer gets a \"thank you\" before it's actually paid for.",
+      },
+      {
+        kind: "fixed",
+        text: "A campaign sending a photo or video over WhatsApp no longer fails silently for every recipient.",
+      },
+    ],
+  },
+  {
+    date: "2026-09-02",
+    changes: [
+      {
+        kind: "new",
+        text: "A public changelog page, linked from the footer.",
+      },
+    ],
+  },
   {
     date: "2026-09-01",
     title: "A 14-day free trial",