diff --git a/apps/web/src/agent-deploy.test.ts b/apps/web/src/agent-deploy.test.ts
new file mode 100644
index 000000000..da91c3782
--- /dev/null
+++ b/apps/web/src/agent-deploy.test.ts
@@ -0,0 +1,16 @@
+import { describe, expect, test } from "bun:test";
+
+import { agentDeploySourceAssetName, agentSlugFromSourceAssetName } from "./agent-deploy";
+
+describe("agentSlugFromSourceAssetName", () => {
+  test("recovers the slug agentDeploySourceAssetName wrapped", () => {
+    expect(agentSlugFromSourceAssetName(agentDeploySourceAssetName("echo-bot"))).toBe("echo-bot");
+  });
+
+  test("is null for a name this pipeline didn't produce", () => {
+    expect(agentSlugFromSourceAssetName("echo-bot")).toBeNull();
+    expect(agentSlugFromSourceAssetName("agent-agent-echo-bot-source-source")).toBe(
+      "agent-echo-bot-source",
+    );
+  });
+});
diff --git a/apps/web/src/agent-deploy.ts b/apps/web/src/agent-deploy.ts
index 3d38dc915..298b511f7 100644
--- a/apps/web/src/agent-deploy.ts
+++ b/apps/web/src/agent-deploy.ts
@@ -183,7 +183,7 @@ export function agentDeploySourceAssetName(slug: string): string {
   return `agent-${slug}-source`;
 }
 
-const AGENT_DEPLOY_SOURCE_ASSET_NAME = /^agent-.+-source$/;
+const AGENT_DEPLOY_SOURCE_ASSET_NAME = /^agent-(.+)-source$/;
 
 /** True for any asset this deploy pipeline named — used to keep created
  * agents (and Myra, checked separately by callers) out of surfaces that
@@ -192,10 +192,24 @@ export function isAgentDeploySourceAssetName(name: string): boolean {
   return AGENT_DEPLOY_SOURCE_ASSET_NAME.test(name);
 }
 
+/** The inverse of `agentDeploySourceAssetName`: recovers the slug this
+ * pipeline deployed an asset under, so a caller re-deploying an existing
+ * agent can reuse its slug instead of re-deriving one from its display
+ * name. Null when the name isn't this pipeline's `agent-<slug>-source`
+ * shape. */
+export function agentSlugFromSourceAssetName(assetName: string): string | null {
+  const match = AGENT_DEPLOY_SOURCE_ASSET_NAME.exec(assetName);
+  return match?.[1] ?? null;
+}
+
 export type NewAgentInput = {
   readonly name: string;
   readonly systemPrompt: string;
   readonly schedule?: string;
+  /** The agent's address slug, when a caller already knows it (e.g.
+   * redeploying or re-joining an existing agent) — used verbatim instead
+   * of being re-derived from `name`, so the asset name stays stable. */
+  readonly slug?: string;
 };
 
 export type DeployedAgent = typeof WorkflowDeploymentResponse.infer;
@@ -216,7 +230,7 @@ export async function deployAgentSource(
   const systemPrompt = args.input.systemPrompt.trim();
   if (systemPrompt === "") throw new AgentDeployError("an agent needs a system prompt");
 
-  const slug = slugify(name);
+  const slug = args.input.slug ?? slugify(name);
   if (!isValidSlug(slug)) {
     throw new AgentDeployError("this name doesn't produce a usable agent address");
   }
diff --git a/apps/web/src/chat/threads-api.test.ts b/apps/web/src/chat/threads-api.test.ts
new file mode 100644
index 000000000..4ace15ac0
--- /dev/null
+++ b/apps/web/src/chat/threads-api.test.ts
@@ -0,0 +1,20 @@
+import { describe, expect, test } from "bun:test";
+
+import { agentDeploySourceAssetName } from "../agent-deploy";
+import { MYRA_SOURCE_CONFIG } from "../myra-source";
+import { displayAgentName } from "./threads-api";
+
+describe("displayAgentName", () => {
+  test("renders Myra's fixed display name for her asset", () => {
+    expect(displayAgentName(MYRA_SOURCE_CONFIG.assetName)).toBe(MYRA_SOURCE_CONFIG.displayName);
+  });
+
+  test("title-cases a deployed agent's slug with hyphens as spaces", () => {
+    expect(displayAgentName(agentDeploySourceAssetName("echo-bot"))).toBe("Echo Bot");
+    expect(displayAgentName(agentDeploySourceAssetName("scribe"))).toBe("Scribe");
+  });
+
+  test("falls back to the raw name for anything unrecognized", () => {
+    expect(displayAgentName("some-other-asset")).toBe("some-other-asset");
+  });
+});
diff --git a/apps/web/src/chat/threads-api.ts b/apps/web/src/chat/threads-api.ts
index 6cc0fdfd9..0adf0d17d 100644
--- a/apps/web/src/chat/threads-api.ts
+++ b/apps/web/src/chat/threads-api.ts
@@ -16,6 +16,7 @@ import { type } from "arktype";
 import { WorkflowDeploymentResponse } from "@intx/types";
 import { reportError } from "@corbits/error-sink";
 
+import { agentSlugFromSourceAssetName } from "../agent-deploy";
 import { listTopLevelRuns } from "../agents-api";
 import { MYRA_SOURCE_CONFIG } from "../myra-source";
 
@@ -90,11 +91,18 @@ export type ChatSummary = {
 };
 
 /** Myra is the one default agent; her deploy asset name is not a display
- * name anyone should have to read. */
-function displayAgentName(definitionName: string): string {
-  return definitionName === MYRA_SOURCE_CONFIG.assetName
-    ? MYRA_SOURCE_CONFIG.displayName
-    : definitionName;
+ * name anyone should have to read. Any other agent's deploy asset name
+ * encodes its slug (`agent-<slug>-source`), which renders title-cased with
+ * hyphens as spaces ("echo-bot" -> "Echo Bot"). */
+export function displayAgentName(definitionName: string): string {
+  if (definitionName === MYRA_SOURCE_CONFIG.assetName) return MYRA_SOURCE_CONFIG.displayName;
+  const slug = agentSlugFromSourceAssetName(definitionName);
+  if (slug === null) return definitionName;
+  return slug
+    .split("-")
+    .filter(Boolean)
+    .map((word) => word[0]?.toUpperCase() + word.slice(1))
+    .join(" ");
 }
 
 /** Myra is always in a new workbench and never a pickable option. */
diff --git a/apps/web/src/workbench-create.ts b/apps/web/src/workbench-create.ts
index 65842658c..d117c320c 100644
--- a/apps/web/src/workbench-create.ts
+++ b/apps/web/src/workbench-create.ts
@@ -5,7 +5,7 @@
 // resolved offering, which does inherit.
 
 import { isMyraAgent, listRoomParticipants, sendToRoom } from "@/chat/threads-api";
-import { deployAgentSource } from "./agent-deploy";
+import { agentSlugFromSourceAssetName, deployAgentSource } from "./agent-deploy";
 import { readAgentSource } from "./agent-source-read";
 import { deployMyraSource } from "./myra-deploy";
 import { createFetchStockHub } from "./needs-converge";
@@ -96,10 +96,14 @@ export async function createWorkbench(input: CreateWorkbenchInput): Promise<stri
     // source is read back out of the bench and re-pushed into the child,
     // since a child's deploy rejects the parent's inherited asset outright.
     for (const picked of input.pickedAgents ?? []) {
+      const slug = agentSlugFromSourceAssetName(picked.assetName);
+      if (slug === null) {
+        throw new Error(`${picked.assetName} isn't a recognized agent source asset`);
+      }
       const source = await readAgentSource(input.benchTenantId, picked.id, picked.assetName);
       await deployAgentSource({
         tenantId,
-        input: { name: picked.name, systemPrompt: source.systemPrompt },
+        input: { name: picked.name, systemPrompt: source.systemPrompt, slug },
       });
     }
   } catch (cause) {
@@ -156,9 +160,16 @@ export async function redeployRoomAgent(
     await hub.deployWorkflow(roomTenantId, deployInput);
     return;
   }
+  const slug = agentSlugFromSourceAssetName(agent.assetName);
+  if (slug === null) {
+    throw new WorkbenchCreateError(
+      `${agent.assetName} isn't a recognized agent source asset`,
+      "deploy",
+    );
+  }
   const source = await readAgentSource(roomTenantId, agent.id, agent.assetName);
   await deployAgentSource({
     tenantId: roomTenantId,
-    input: { name: agent.name, systemPrompt: source.systemPrompt },
+    input: { name: agent.name, systemPrompt: source.systemPrompt, slug },
   });
 }