Growth Marketer who designs. Designer who ships.
Digital Business (MSc, UCC) · UI/UX & Product Design · Front-End · Growth Marketing
I'm a Digital Business postgraduate with three years of hands-on B2B SaaS growth work behind me, now building the UI/UX and front-end side to match. I like projects where the research, the interface, and the funnel are all being designed by the same person — because usually they should be.
UI/UX & Product Design — user research, wireframes to hi-fi prototypes, usability testing
Service Design — mapping multi-stakeholder journeys end to end, not just screens
Front-End Development — HTML, CSS, JavaScript; building what I design instead of handing it off
Digital & Growth Marketing — GTM strategy, CRO, lifecycle email, SEO, funnel analysis
Business Analytics — turning research and campaign data into decisions
MSc in Design and Development of Digital Business — University College Cork
Design · Figma · Adobe XD
Front-End · HTML · CSS · JavaScript
Back-End · Node.js (basic) · PHP
Database · SQL
Marketing · SEO · Content Marketing · GTM Strategy · Conversion Optimisation
Tools · Git & GitHub · Webflow
Frank & Honest Reusable Cup Initiative
UCC MSc capstone with Musgrave Group — a reusable-cup loyalty ecosystem spanning three connected PWAs. I led Figma prototyping and behavioural-science framing, working directly with Musgrave stakeholders.
Live prototypes: Frank & Honest · SuperValu · My Centra
Drip Circular App
A 12-week design-thinking sprint helping a fast-fashion retailer prototype a circular-economy service, from persona work to a hi-fi Figma prototype.
Unified Student Communication Hub
0→1 UX research project: 8 interviews, a unified dashboard concept, validated with UCC students in moderated usability testing.
My difference isn't being the strongest coder in the room — it's that the same person doing the user research is also wireframing it, prototyping it in Figma, and (where needed) building the front-end. That loop is usually split across three job titles; I can run all three.
MSc, Design and Development of Digital Business — University College Cork
📍 Dublin, Ireland · cedricmathias1.github.io · LinkedIn