Where communication meets data.
I work where commercial operations, people and information meet. With a background in Organizational Communication, I use data, automation and continuous improvement to turn business needs into clearer processes, useful indicators and practical decision-support routines.
Technology is an enabler in my work—not the end goal. I use it to improve visibility, collaboration and operational consistency.
- Business-first problem framing across commercial, technical and operational contexts
- KPI, process and decision-support routines built around stakeholder needs
- Data analysis and automation that reduce friction in day-to-day work
- Lean Thinking, Kaizen and PDCA applied to continuous improvement
- Clear communication across internal teams, dealerships, partners and leadership
- Commercial Operations / Used Trucks · Mar 2026–Present — Analytics, automation, KPI routines and process visibility.
- Strategic Marketing & Sales Engineering · Jun 2024–Mar 2026 — Dashboards, CRM and lead analysis, NPS, automation, cost monitoring, Lean initiatives and project coordination.
- B2B Communication · Jul 2024–Dec 2025 — Client relationships, commercial proposals, digital campaigns and project routines.
- Sales Support · May 2023–Jun 2024 — Dealer support in Brazil and support for Latin American export routines.
| Business & transformation | Data & analytics | Automation | Continuous improvement |
|---|---|---|---|
| Commercial strategy | Power BI | Python | Lean Thinking |
| Stakeholder management | Power Query | Power Apps | Kaizen |
| Project coordination | Excel | Power Automate | PDCA |
| Process mapping | CRM & lead analysis | VBA | Process standardization |
| Project | Business question | Public scope |
|---|---|---|
| Vehicle Operations Traceability Platform | How can teams share a clearer view of vehicle movement status? | Conceptual, sanitized demonstration with synthetic data |
| Kaizen Portfolio Analytics | How can leaders trust and follow distributed improvement data? | Conceptual validation pipeline with synthetic data |
| Data Analysis & Dashboards | How can KPIs, CRM, segmentation and campaign signals become useful business information? | Conceptual gallery with synthetic data and identifiers |
Both repositories document transferable problem-solving methods. They contain no employer systems, corporate code, internal data or confidential implementation details.
- Kaizen Award — Best Improvement of the Year, Sustainability (2024)
- Kaizen Highlight — Market Company & PI (2025)
- VTLA Kaizen Awards — Finalist, Customer category (2025)
- Experience ambassador recognition (2025) — connecting customer experience, communication and engagement with stakeholder interaction and execution.
Portuguese — native · English — fluent (C2) · Spanish — intermediate (B1)
Professional portfolio · LinkedIn
Onde a comunicação encontra os dados.
Atuo onde operações comerciais, pessoas e informação se encontram. Com formação em Comunicação Organizacional, uso dados, automação e melhoria contínua para transformar necessidades de negócio em processos mais claros, indicadores úteis e rotinas práticas de apoio à decisão.
Minha experiência conecta suporte a vendas, marketing estratégico e engenharia de vendas, operações comerciais e comunicação B2B. Trabalho com Power BI, Power Query, Excel, Python, Power Apps, Power Automate, VBA, CRM, Lean Thinking, Kaizen e PDCA — sempre com tecnologia como meio para melhorar o negócio.
Veja o portfólio bilíngue e os estudos de caso acima para conhecer minha abordagem.